This chapter explores transmedia storytelling in an attempt to contribute to the conceptualisation and definition of nautical tourism. The study employs a quantitative approach for the analysis of transmedia representations of nautical tourism and identifies the variables involved in the nautical tourism experience. The results demonstrate the need for re-defining nautical tourism in a sustainable and anthropocentric way. The inclusion of smaller scale practices, the onshore/coastal activities and the local human, cultural and natural environment seem to shape the nautical tourism ‘experiencescape’ that is presented and distributed online through multiple channels, digital travel communities and social media networks.
Galatsopoulou, F., Kenterelidou C. (2020) ‘Towards sustainable nautical tourism – exploring transmedia storytelling’, in Månsson, M. (Ed.), Buchmann, A. (Ed.), Cassinger, C. (Ed.), Eskilsson, L. (Ed.). (2020). The Routledge Companion to Media and Tourism. London: Routledge, https://doi.org/10.4324/9780429430398
This study was part of the research conducted for the EU-funded Project: ‘North East Meltemi: The breath of the Archipelago’ in the framework of the European Programme ‘Nautical Routes for Europe’ (EASME/EMFF/2016/126.96.36.199/03/S12.765242)